In order to start managing contractual logos just either open an existing order (or create a new order) and compile its general data:
It's worth mentioning that the period (start date to end date) set for the order will be used to control and calculate the number of times the contractual logo has been scheduled for being broadcasted. For instance, if the order's period goes from January 1st to January 31st, there will be counted -and invoiced- all events (and exploded parts) featuring the logo over January.
Inserting a logo into an order
Logos are contracted in specific order lines where they can be inserted by making right-click on the lines area and selecting "New':
Afterwards, it will be possible to proceed with the compilation of the order line through the following tabs:
• Main Data tab
Parameter - Logo
Description : Enable this flag to indicate that the current order line is related to a Logo. Once enabled, the Main data, Notes and Logos tabs will be adjusted for the definition of a contractual logo.
NB: Please note that this option is not available for "prepaid" orders as logos are paid as scheduled.
Parameter - Description
Description : Enter here a brief text that clearly describes the logo for which the order line is being defined.
The description identifies an order line during its booking, scheduling and invoicing.
Parameter - Target audience
Description : Optionally, it is possible to specify in this field the audience reach (e.g. 46872 spectators) expected for the current order.
NB: The target audience is used for informative purposes in the customer audience report.
Parameter - Station
Description : Select the station (e.g. channel 1) on which the logo will be broadcasted, that is, for which its scheduled performances will be managed.
Parameter - Invoice Description
Description : Optionally, select a pre-configured invoice description to be displayed (on invoices) instead of the description set above.
NB: Invoice descriptions are set in the Configuration > Invoicing > Invoice Descriptions section.
Parameter - Free
Description : If enabled, indicates that the lower-third will be transmitted for free, that is, that any fee will be charged for airing this order line. Enable this parameter to, for example, use the order line to only keep a register of the scheduled performances of a logo.
Parameter - Runs
Description : Specify the maximum number of times that the logo is intended (allowed) to be broadcasted.
Parameter - Unit Price
Description : Set here the cost to be allocated for broadcasting each run of the logo.
Parameter - Total
Description : The total amount to be received for the current order line. This value is automatically calculated by multiplying the unit price by the number of runs.
Parameter - Cost per action
Description : Optionally, specify the agreed cost for each action desired by the customer (e.g. calls from viewers).
Cost-per-action is useful for orders related to pay-per-lead advertising (e.g.TV Sales), this value (e.g. 40$) is obtained dividing the unit price (e.g. 200$) by the desired actions number (e.g. 5 calls).
• Notes tab
Notes - Enter here any additional information about the current contractual logo:
• Logos tab
Device - It's here where the logo to be contracted is specified. In order to select one just specify the playout device and press the [...] button to specify its identification number. Supported devices include:
Logo Generator 1 or 2 - A logo is a graphic displayed through a certain logo generator (device layer). Logos can be selected from either the Logo Generator 01 or 02 through the following interface:
NB: Logo Generators are configured in Configuration > Settings > Logo Generator.
Script - A script string is a predefined set of commands intended to be sent to a device (e.g. to display a graphic). Scripts can be selected -and also created- from the following interface:
NB: Script Strings are configured in Configuration > Settings > Script String.
Runs - As mentioned before, logos scheduling performances are exclusively counted for the period set in the order, in this terms this section will provide the following scheduling information:
Scheduled - The number of times that the logo has been scheduled.
To be scheduled - The number of scheduling performances remaining for the logo.
Failed - The number of scheduling performances transmitted with errors.
Invoiced - The number of scheduling performances which are already invoiced.
To Invoice - The number of scheduling performances ready to be invoiced.
NB: Depending on whether the "invoice only transmitted events" is enabled or not, logos are considered "to invoice" either once scheduled or after their transmission.
[Refresh] - This button updates the "run" information of the order line, thus displaying in real-time the actual number of scheduled and invoiced logos.
Once all the data necessary for the logo order has been compiled, press the [Apply] button to save the order into the system.