202 Etere Air Sales Windows App

Etere Air Sales is the system provided by Etere to automate the commercial functions of stations, allowing the generation of on-air schedules of events to be aired and controls the proposals/orders management and billing of air time, stores program formats, and provides management for the placement of commercials and promotional materials within the scheduled on-air programs.  

Etere Air Sales also offers a dedicated module for planning commercial activity and long-term season management. This versatile and efficient commercial scheduling tool ensures your commercial orders are generated and managed professionally and efficiently, maximising productivity and air time planning. Etere Air Sales is made up of various strategic modules, as illustrated in the figure below:

As shown in the diagram above, the full version of Etere Air Sales provides the following features:

Schedule Grids

•Create custom grids for a guided and accurate management of commercial schedules.

Commercials Management

•Elaborate proposals or generate orders for commercials

•Schedule commercials automatically

Programs Management (*)

•Manage programs and TV seasons (including their orders)

•Define broadcast rights for programs and seasons

•Schedule programs and TV seasons using a wizard tool

Promotions Management (*)

•View trailers and place them into the schedule

Schedule Adjustment

•Adjust daily schedules and events

•Manage multichannel schedules from one place

Money Operations

•Invoice scheduled events either manually or automatically.

•Settle your invoice deadlines and account executive payments.

Reporting Services

•Access to more than 150 customisable Reports.

(*) Etere Air Sales manages only the elaboration and scheduling of commercial proposals. Please refer to the Etere BMS chapter for managing programs (e.g. films and TV seasons), the Etere Trailer chapter for related promotions, and the Etere Money chapter for invoicing and payments.

Moreover, as shown in the previous diagram, simple management of commercials (i.e. without using schedule structures) is available through the Etere Air Sales Lite module.