59.3.13.5 Gen 21 Integration

Gen21 is an established software package suite that streamlines television and other media operations by providing a wide range of features and functionality comprising Broadcast Management System, Content Management System, Subscriber Management System, and Business Intelligence, among others.

Integration with Etere
The approach of Etere to integrate major solutions widely used in the broadcast market is a part of the company's vision to facilitate and automate the T-workflow of its customers; Etere's integrative capabilities enable the overall system to become more efficient and functional.

Etere has successfully integrated Gen21 to provide users with an automated operations environment to streamline the overall broadcast system in which MAM and Scheduling systems interact. As usual, Etere has included Gen21 integration in its T-workflow management to allow users to create and retrieve custom T-workflows freely and also send key asset information between Etere and Gen21 systems, just as shown below:
Integration_with_Etere

The Etere's capability to interface third-party systems has been extended to Gen21; the integration is based on the methods available in the web service provided by Gen21 for communicating with other solutions. Etere has implemented a series of T-workflow actions to interact with Gen21 to get and set asset data based on the methods supported by the Gen21 web services.

This key integration will allow users using Etere (e.g., managing their asset media) and Gen21 (e.g., scheduling said assets in on-air playlists) to use both systems under a rock-solid integrated framework where all important data is shared and synchronized by automatic T-workflows. The main characteristics of the integration have been highlighted in the list below:

Topics in this chapter:
Gen 21 Integration
Workflow integration