59.5.4.29 Daily Audience

Report Description

The Daily Audience report allows the generation of a report containing audience information for all blocks within a certain period. For each block, the name and time will be specified, as well as the actual audience, and shared and compared against the block segment's expected audience.

NB: Please note that this report requires audience data to be previously imported through the import audience utility.

Report Filters

All the parameters that permit detailed report generation have been spread across seven different tabs to allow for a more straightforward configuration. By default, all filters are disabled (i.e., either blank or unselected); to enable them, it is enough to configure at least one parameter inside. Available filters include:

•Date: Specify the day for which the daily audience will be calculated,

•Report date: If enabled, the date on which the report is being generated will be displayed on the footer of all pages,

•Page number: If enabled, the page number will be displayed in the footer of all report pages.

Report Preview

The [Settings] permits configuring the page layout of the outgoing document; once filters and settings have been set, it will be possible to select between displaying a preview using the related [Preview] button or printing the document directly using the [Report] button. Please note that some reports permit the export of the generated document in the most common formats (pdf, CSV, doc, xls, XML, etc) just by using the [Export] button.
Daily_Audience_preview

Columns legend

Block - Block in the scheduling structure

Time - The time at which the block is scheduled

Notes - Eventual information on the block

Audience - Actual audience reach (e.g. 46872 spectators). This field depends on imported audience data.

Share - Actual audience share (e.g. 37 per cent). This field depends on imported audience data.

Target - Expected audience reach (e.g. 593217 spectators). This field is retrieved from the block's segment.

Difference - Gap between the actual audience and the expected audience.