The scheduling of an order line (commercial event) begins with the insertion of all the technical data relevant to the commercial event; this data is inserted in the fields present in the Parameters tab as follows:
Parameter - Product Code
Description: Select from the list of Nielsen categories the one that better meets the product to be advertised. The product code set for the currently selected customer is displayed by default.
Correct categorization of commercials will allow effective scheduling where commercials with the same product code will be avoided (i.e. in the same segment).
NB: Product categories are predefined in Etere Configuration > Settings > Product categories.
Parameter - Event Type
Description: Select the type of segment the commercial event relates to. You need to ensure that the chosen segment type is allowed to contain commercial events. This is dictated in Etere Configuration | Settings | Types or Groups.
Parameter - Station
Description: Set the station on which the order line is intended to be scheduled; by default, the current station is selected.
The availability of the line (and its order) across stations will depend on whether the "enable orders visibility for all stations" parameter is enabled or disabled (in Etere Configuration):
Disabled - Order/proposal lines will not be available besides from their input station and the stations assigned to their lines.
Enabled - Order/proposal lines will be available -besides from their input station- also from any other station.
NB: Modifying orders lines from their input station (e.g. channel 01) is allowed for all users; instead, the "Sales Proposal\Lines_edit\Others_than_owner" right is required to enable users to modify from a different station (e.g. channel 03) all those lines assigned to said station (e.g. channel 03).
Parameter - Priority
Description: The priority of an event is the criteria used by Etere to determine its position within a commercial cluster during the scheduling phase. This priority setting is from 1 (highest priority) to 1000 (lowest).
Please note that this value will be customizable if the scheduling type is by 'Priority', 'Rotation' and 'Optimization'. For other types, the priority value is fixed.
1,2 - Jingles
3 - Top
500 - Default (i.e. Air Sales will assign a random scheduling priority)
501 - Middle
997 - Bottom
998 - Integration Filler
999 - Split Filler
For instance, if you select one as the priority, the commercial event is scheduled as the first of the cluster (i.e. the best position), alerting the operator in case another event has been already planned with the same priority (and, as such,, has taken the first of cluster position).
Parameter - Duration
Description: Specify the duration of the commercial event in minutes and seconds 0000:00:00.
Parameter - DD Expiration
Description: The status of booked events inserted into schedules can be either confirmed or unconfirmed depending on this parameter:
0 - Leave this parameter to "0" so booked events will be automatically confirmed; no further confirmation will be necessary.
"n" - Set a custom value so booked events will remain in the schedule for "n" days after their scheduling. Once this period has passed, the events would be automatically removed from the program if no confirmation was received.
Parameter - Max Daily Run
Description: Specify the maximum times the commercial event can be scheduled on any particular day. This is used in the automatic reservation process.
Parameter - Event Interval
Description: Minimum gap/interval between two runs of the same event. This parameter avoids scheduling two runs of the same event too close to the schedule.
Parameter - Order interval
Description: Minimum gap/interval between two event runs of the same order. This parameter avoids scheduling two event runs of the same order too close to the schedule.
Parameter - Customer Interval
Description: Minimum gap/interval between two event runs of the same customer. This parameter avoids scheduling two event runs of the same customer too close to the schedule.
Parameter - Start Time (00:00:00) End Time (00:00:00)
Description: The start time and end time parameters allow you to set a specific on-air time slot for the commercial event in question, for instance, if you want the event to air from 7 p.m. (specify start time 19:00:00) till 10 p.m. (end time 22:00:00).
Once all the relevant parameters have been inserted, press the [Apply] button to save the order line before moving through the other tabs.