Etere Air Sales is the robust solution that covers the commercial processes from initial schedule planning to invoicing based on accurate as-run logs; Etere Air Sales covers the following commercial processes:
• Schedule Management
Weekly Schedule is the module that permits to build long-term and frame-accurate schedule grids that will define the commercial playlist, this schedule grid is formed by program blocks which at their time are formed by program segments defined by specific properties (i.e.: time range, duration, program type, price list, etc). The schedule grid is tightly integrated with the advertising sales process and with the commercial scheduling process, thus ensuring commercials to be scheduled at the right time with the right conditions.
• Advertising Sales
The Sales module allows elaborating proposals formed by multiple lines which can be made up by different assets (e.g. for different channels or periods). A customer-tailored elaboration of Sales proposals is possible thanks to the use of flexible schedule grids improved with key booking features such as an automatic pricing based on dayparts (e.g. breakfast, lunch, dinner and late-night) and a powerful spot placement based on key scheduling criteria (i.e. top, bottom, priority, rotation or optimization).
• Scheduling Adjustment
The Strategic Editor module provides a high flexibility to the scheduling process, based on a schedule grid structure, it integrates schedules with the assets' database, ensuring a rock-solid scheduling module where only valid events can be scheduled. Moreover, Strategic Editor features various facilities such as multiple colour displays, intuitive events selection, automatic rights verification, etc.
• Rights Management
Etere BMS is the application that permits ensuring stations that licensing terms and regulatory conditions regarding purchased programs are not violated. Etere BMS manages rights and make them available for the entire system, allowing to validate programmes (for the station and period) at the time of scheduling against the licensing constraints.
• Customer Relationship Management
The Personal Data module permits to manage the entities involved in sales processes allowing to define their roles (e.g.: customer, agency, media center, etc), their credit agreements, contact information, invoicing data, etc; thus allowing the Sales module to leverage customer contact information during the sales process management for increasing efficiency and productivity.
• Media Management
Etere Media Library is the module developed for the centralized management of all media assets, integrating them with the entire Etere system such in a way that when an program is inserted in schedules the media information is automatically attached (e.g.: duration, EDL, etc).