81 Etere Promo

After advertising, the promo (trailer) activity is the heaviest activity of a TV station, which transmits hundreds of them daily to enhance its image and increase the target. Etere provides the Etere Promo Manager solution, a robust and integrated tool that effectively manages the entire trailer activity, including campaigns.
The Etere Promo Manager allows us to monitor and place the right trailers across the broadcast schedule. It allows versioning so promotions will count with different versions associated with the right event at the right time. The overall functioning of Etere's integrated promotion management is clearly illustrated in the following diagram:

Integrated management of promos

As shown in the image above, Etere provides stations with a centralised and robust tool for managing trailers, including their production (Asset Form), placement (Executive Editor & Strategic Editor) and control (Promo Manager).
Trailer Types
Etere allows managing different types of trailers. This differentiation can be performed by enabling, for each event type, any of the following flags in the Etere Configuration > Types Editor > Types Properties section:
Promotion - A trailer that promotes a specific program.
Generic promo - A trailer used by the station for self-promotion.
Cross-station promo - A trailer that features program promotions of other stations.