59.5.4.28 Customer Audience

Report Description

The "Customer Audience" report allows the generation of a report containing all scheduled commercial events belonging to a particular order related to a specific customer, detailing for each scheduled performance the actual share and audience and the order's expected audience.

NB: Please note that this report requires audience data to be previously imported through the import audience utility.

Report Filters

All the parameters that permit detailed report generation have been spread across seven different tabs to allow for a more straightforward configuration. By default, all filters are disabled (i.e., either blank or unselected); to enable them, it is enough to configure at least one parameter inside. Available filters include:

•Date range (from-to):  indicate the period from which the audience data will be retrieved,

•Customer: Indicate the customer to which the audience report is related,

•Order: Select the order featured in the selected period, the order to which the report is related.

Report Preview

The [Settings] permits configuring the page layout of the outgoing document; once filters and settings have been set, it will be possible to select between displaying a preview using the related [Preview] button or printing the document directly using the [Report] button. Please note that some reports permit the export of the generated document in the most common formats (pdf, CSV, doc, xls, XML, etc) just by using the [Export] button.
Customer_Audience_preview

Columns legend

Date - The date on which the asset is scheduled.

Time - The time at which the asset is scheduled.

Program - Code of the scheduled asset

Share - Actual audience share (e.g. 37 per cent). This field depends on imported audience data.

Audience - Actual audience reach (e.g. 46872 spectators). This field depends on imported audience data.

Sch. audience - Expected audience reach (e.g. 593217 spectators). This field is retrieved from the event's order.

Difference - Gap between the actual audience and the expected audience.