Etere Air Sales provides the possibility of managing the sale of advertising time, this by managing proposals containing the exact lines (commercials) required by the customer to be transmitted; proposals can be managed since their bidding (sales proposals) or directly from their scheduling (commercial orders).
Proposals and Orders are documents stipulated between the broadcast station and a customer, both of them are formed by various lines which outlines the terms, conditions and costs associated to an specific billable content; moreover, Proposals and Orders are used to schedule billable content and subsequently invoice them.
In these terms, the main difference between Proposals and Orders consist in the fact that Proposals must successfully pass an approval process before being available for scheduling, whereas Orders can be immediately scheduled once generated.
Proposals are generally used by those stations which use Etere Air Sales their advertising sales, including the initial propositions to the final booking, which once approved will be managed as common Orders for their programming and invoicing; all these characteristics are illustrated in the following features table:
Elaborate an initial proposal
SALES module :yes
ORDERS module :no
Manage budget limits
SALES module :yes
ORDERS module :no
Automatic booking checking
SALES module :yes
ORDERS module :no
Successful approval required
SALES module :yes
ORDERS module :no
Automatic Scheduling
SALES module :yes
ORDERS module :yes
Scheduling adjustment
SALES module :yes
ORDERS module :yes
Generate invoices
SALES module :yes
ORDERS module :yes
Track payments
SALES module :yes
ORDERS module :yes
Perform advance payments
SALES module :yes
ORDERS module :yes
Before start using the Orders module it's important to understand how an order is structured, that is, know that each order is formed by a seasons of lines which at the same time is formed by all the items placed in the broadcast schedules. The following example clearly illustrates the composition of an order:
Order #312 (Validity, Customer, Agency, Account executive)
Line A [01/06/2012-15/06/2012] [Mon,Wed,Fri] [09:00-12:00] [2 per day] [...]
Item#1 (Mon_01/06_09:23)
item#2 (Mon_01/06_10:47)
item#3 (Wed_32/06_ 09:26)
Line B [01/06/2012-15/06/2012] [Tue,Thu] [09:00-12:00] [2 per day] [...]
Item#1 (Tue_02/06_16:47)
item#2 (Tue_02/06_19:51)
item#3 (Thu_04/06_16:32)
Line C [15/06/2012-30/06/2012] [All days] [09:00-20:00] [1 per day] [...]
Item#1 (Tue_15/06_18:40)
item#2 (Wed_16/06_10:38)
item#3 (Thu_17/06_13:17)