To start working with Etere Air Sales Lite, it is essential to understand what elements make up a schedule:
•Asset: In broadcasting, assets are resources owned by a station, tangible (e.g. tapes, discs) or intangible (e.g. digital files). In synthesis, an asset is a video file that will be used for transmission.
•Event: A program destined to go on-air at a specific time; an event is a univocal database item referring to a particular asset scheduled at a specific date and time. Events can be billable (i.e. derived from an order) or not.
•Line: It is part of a proposal/order that describes the terms, conditions and costs of broadcasting specific billable content. A line mainly comprises customer data, expiry date, booking space, price lists, requested runs, etc.
•Order: A purchase order is a simplified contract between the broadcast station and a customer and formed by various lines outlining the terms, conditions and costs associated with the scheduling and transmission of specific billable content (e.g. commercials). It's worth mentioning that orders can be generated either as orders (for which no approval is required) or proposals (which require approval).
•Schedule: An advertising schedule is a group of commercial events in which transmission generates revenues for the station.
NB: More detailed information on terms used throughout Etere can be found in the global Glossary chapter.